Bold approach

Jaime Clark is one of the coolest people I’ve never met, and probably never will. You’ve probably never met him either but as soon as I tell you the secret to his coolness, you’ll probably want to have a beer with him..

Jaime is creator and webmaster of pleasedontbuymybookonamazon.com, one of the most self-explanatory website names – even better than bread.com where, despite the name, you cannot actually buy bread. See for yourself. We’ll wait … so it’s been pretty sunny here the past week, not that rain is a bad thing but it sure brightens the … ah, you’re back. What did I  tell you? Yes, I clicked on “Grain Basket” too thinking it was the shopping cart. Nope.

As his website tells you, Jaime does not want people buying his book on Amazon, a company that is to book-buying what NASA is to space travel. And quite honestly, I would rather avoid NASA for space travel than Amazon for selling my book, which at this point is “Dead Jed: Adventures of a Middle School Zombie.”

Jaime does not feel the same way. His book, “Vernon Downs,” will be available on his website in December, and then on Amazon in April. Clarke, who also happens to own an independent bookstore, said royalties from presales will go to the book’s small independent publisher, Roundabout Press.

See how the coolness is seeping in?

Jaime doesn’t like how Amazon (the Empire) dictates discount fees for all, from publishing’s Big 6 (Jedi) to small publishers (Wookies). He would love for you to buy his book, just not on Amazon.


Due to the fact I want people to be able to find my book, even purchase it with every intention of reading it, I am firmly in the Empire’s tractor beam. At this point, two months before publication, my book is nowhere to be found on Amazon. Go ahead, look.

Oh, now you trust me. Fine. When you plug “Dead Jed” into the search box, one of the first listings is  “Jed the Dead” by Alan Dean Foster, a book Amazon does not even carry (its alternative sellers do, however).

 “Dead Jed’ is on the Barnes and Noble site. And at half.com. But Amazon and its billion customers remain Dead Jed-free.

For now.

At some point “Dead Jed” will be listed, and I can only guess the majority of sales will come through Amazon. I’d like to think the middle-grade book would do just as well in independent bookstores, but they don’t have Amazon’s interstellar reach.

I don’t care how people get the book as long as they get the book. I believe my small independent publisher – Month9Books – feels the same way.

I’ll be rooting for Jaime and his novel approach, and will be happy to visit an independent bookstore to buy it. But if that store does not carry it, I hope he doesn’t mind if I buy the book it on Amazon. I am a Prime member, after all, and love the fast, free shipping.

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